Shareef’s story begins in ‘60s and ‘70s Beirut—known as the ‘Paris of the Middle East.’ A city filled with beauty, beach clubs, and lively cafés where artists and dreamers mingled, hoping to catch a glimpse of Brigitte Bardot or Omar Sharif. It was cool, cultured, and buzzing with energy.

Our mission? To bring that retro magic back. We created a logo that bridges the past and present, featuring a playful ‘A’ turned into a Shawarma roll—a clever, smile-inducing touch.

In Australia, Shawarmas often get lumped in with kebabs, so we elevated the brand with vintage-inspired packaging—bold, nostalgic, and effortlessly cool. We also designed in-store visuals that blended retro imagery with sharp copy, giving the brand a mix of nostalgia and modern flair.

The result? A vibe that sticks, a brand that pops, and a craving for more.

Designed at The Creative Method.