The English know their way around a good sarnie (that’s sandwich, for the uninitiated). Hello Sarnie is on a mission to show Aussies just how great a pre-made sandwich can be—freshly baked, made daily, and never left to sit around. Anything uneaten by the end of the day? It’s donated to charity. That’s commitment to quality and community.

When Hello Sarnie came to us, the goal was to dial up their English charm and carve out a bigger, bolder presence in the crowded world of fresh sandwiches. We set out to strengthen their brand identity with distinctive assets that brought their British roots to life, while also building trust and appetite appeal. The result? A personality-packed brand that feels fresh, honest, and unmistakably sarnie-savvy.

Designed at The Creative Method.