The Carpenter… Sydney’s best café, if you ask me. No bias. They reached out to see if I’d be up for designing some brand assets and packaging for them. We kicked things off by exploring different illustration styles to see what resonated with them, landing on a line illustration (my personal fave). We then tested a few different packaging designs for their roasted coffee and takeaway cups before diving into the illustration.

The idea behind the assets is to showcase the community interacting with The Carpenter’s Premium Roast, with The Carpenter himself playing a key role in both coffee and everyday life. You’ll see him pop up in all the illustrations, whether he’s helping out the community or working on his brew. Plus, there are some quirky little characters tucked into each illustration, letting the consumer enjoy a fun “Where’s Wally?” moment while sipping on the best coffee they’ll ever taste.