ABCO initially approached us (The Creative Method) with the concept of introducing a zero alcohol  beer that could be enjoyed among friends. They required a name, identity and packaging design.

After a comprehensive name exercise was undertaken, we settled on “Son of a Nun,” a clever play on the saying sun of a gun pushing the idea of an expert and embodying the notion of a truly guilt-free brew.

The concept was so well received that we introduced zero-sugar, gluten-free and mid-strength variations to sit alongside the initial zero-alcohol varient. Our design strategy focused on simplicity and a clean look to hone in on the guilt-free aspect of the brand and align with the look of the zero alcohol and no sugar beverage category while also crafting a distinct brand persona to embody the essence of the Son of a Nun.

Designed at The Creative Method