You’d be hard-pressed to find a ranga that knows more about ginger beer and what hits the spot.

The Australian Beer Co approached us to name and design their new hard ginger beer. We wanted to create something memorable and emotive. With a disruptive pack design that was bold and distinctive on shelf. We landed on the name Ranga Tang, paying kudos to our ginger relatives. We created multiple versions of the ranga character and finally settled on this fun-loving beast. Who isn't overly pleased that you are drinking all his beloved ginger beer.

The dark substrate used on the packaging helps the ranga stand out on the pack, whilst the texture adds to the grunginess and attitude of this hard ginger beer.

Illustration and packaging created at The Creative Method.